Friday, 08 August 2014

On August 5th, the NY Times published a story titled “Russian Hackers Amass Over a Billion Internet Passwords ” which was, in fact, a “Native Advertising” venture between this once respected newspaper and a relatively new computer company identified as Hold Security founded last year in Wisconsin by Alex Holden.

“Native Advertising”, is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and function of the user experience in which they are placed.

The word “native” is used to refer to the formatting of the advertising materials to make them appear more consistent with other media in the recipient’s universe. In other words, paid advertisement is presented as “news”, even though it isn’t.

The New York Times began their “Native Advertising” program this past January, when…